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    How AI impacts the customer experience, when it’s done well

    How AI impacts the customer experience, when it’s done well

    AI is increasingly being used by marketers to create content and experiences for prospects and customers.    

    Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences. 

    Join Alicia Arnold, MarTech contributor and Managing Director, ak arnold, and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience… when it’s done well. 

    Among the topics covered in this episode:

    • A discussion of where AI is now and where marketing organizations are going with it.
    • A look at where AI is going to be gaining traction as we move forward.
    • The use of AI to create customer personas to talk with.

    Don’t miss an episode of the MarTech.org podcast. Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. 

    The post How AI impacts the customer experience, when it’s done well appeared first on MarTech.

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