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    APAC leads campaigns shortlisted for 2024 WARC Awards

    Restructured for 2024, the WARC Awards build on the legacy of WARC’s previous shows to honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact.

    Judged by 120+ international jury members representing their respective regions, a total of 171 campaigns have been shortlisted from 35 markets across the five awarding regions. 

    Asia-Pacific leads the pack with the most shortlisted entries (64), followed by North America (46), Europe (38), Middle East and Africa (15) and Latin America (8). The Monkeys, part of Accenture Song, leads the local agencies.

    Shortlisted Australian and New Zealand campaigns include:

    Business-to-Business

    Think anything. Make everything.
    Brand: Lenovo
    Agency: Merkle, Sydney
    Advertiser: Lenovo
    Market: Australia

    Channel Pioneer

    Samsung iTest – Comparing apples with androids
    Brand: Samsung Galaxy
    Agency: DDB Auckland, Tribal Aotearoa
    Advertiser: Samsung
    Market: New Zealand

    Cultural Impact

    How 2degrees gave New Zealanders an extra five years with their loved ones in 2022
    Brand: 2degrees Mobile
    Agency: TBWA/New Zealand Auckland
    Advertiser: 2degrees Mobile
    Market: New Zealand

    Correct the internet
    Brand: Team Heroine
    Agency: DDB Auckland
    Advertiser: Team Heroine
    Market: New Zealand

    Customer Experience

    Rebuilding a more wonderful airline experience
    Brand: Virgin Australia
    Agency: Special Sydney, PHD Sydney
    Advertiser: Virgin Australia
    Market: Australia

    Instant Impact

    Making the best call in home loans – How ANZ mobilised a thousand staff, redefined value and reversed a year of share decline in one month
    Brand: ANZ
    Agency: TBWA/New Zealand Auckland
    Advertiser: ANZ Bank
    Market: New Zealand

    How un-Australia delivered new records for Australian lamb
    Brand: Australian Lamb
    Agency: The Monkeys, part of Accenture song, Sydney, One Green Bean Sydney
    Advertiser: Meat and Livestock Commission
    Market: Australia

    Over beer? How Australia’s ultimate challenger brand overcame its biggest challenge to date
    Brand: Canadian Club
    Agency: The Monkeys Sydney
    Advertiser: Beam Suntory
    Market: Australia

    Long-term Growth

    Making air conditioning a laughing matter
    Brand: Mitsubishi Heavy Industries Air-Conditioners Australia
    Agency: Connecting Plots Beaconsfield
    Advertiser: Mitsubishi Heavy Industries
    Market: Australia

    Industry SuperFunds
    Brand: Industry SuperFunds
    Agency: Shannon Company Melbourne
    Advertiser: Industry SuperFunds
    Market: Australia

    How little moments made big bickies for Arnott’s
    Brand: Arnott’s Biscuits
    Agency: Saatchi & Saatchi, Australia
    Advertiser: Arnott’s Biscuits
    Market: Australia

    Game on!
    Brand: Maybelline
    Agency: Wavemaker, Hero, McCann Melbourne
    Advertiser: L’Oréal
    Market: Australia

    Path to Purchase

    Instant shoppable ads – A Moët & Chandon x News Corp Australia commerce partnership powered by Vudoo
    Brand: Moët & Chandon
    Agency: VUDOO, Australia
    Advertiser: LVMH
    Market: Australia

    Strategic Thinking

    How can a country exist without land?
    Brand: Government of Tuvalu 
    Agency: The Monkeys, part of Accenture Song, Australia
    Advertiser: Government of Tuvalu
    Market: Global

    You’re Cooked
    Brand: Fire and Emergency New Zealand
    Agency: Motion Sickness Auckland
    Advertiser: Fire and Emergency New Zealand
    Market: New Zealand

    The winners of the bronze, silver, and gold WARC awards across all five regions will be revealed on 22 May.

    The post APAC leads campaigns shortlisted for 2024 WARC Awards appeared first on Mediaweek.

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