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    Special wins Cricket Australia account

    Independent creative agency Special has won the Cricket Australia account for the upcoming marquee Men and Women’s International Series, following a competitive pitch process.

    The appointment, which took effect on 1 May, sees the agency tasked with creating a unifying idea for the international series that generates excitement, while strengthening its reputation as a must-attend event this summer.  

    Commenting on the win, partner at Special, Bec Stambanis, said that “international cricket is the heartbeat of summer in this country and there is nothing quite like the anticipation of two great nations coming together to battle it out.”

    She added: “We could not be more excited to partner with Cricket Australia on this next chapter and we are inspired by the ambition and passion of the CA team.”

    Cricket Australia’s head of brand and marketing, Teresa Basile, also said the team was “very excited to be working with Special on our creative campaign for the upcoming international summer of cricket.

    “It’s going to be a big summer with India, England, Pakistan, and New Zealand all touring this season and we can’t wait to see the campaign come to life in the lead up and during these series.”

    In March, The Seven Network unveiled Cricket Australia’s International Cricket Schedule for the 2024-25 season, including the Men’s Test Series against India and the Women’s Series against New Zealand, India, and England. 

    The men’s series begins with Pakistan against Australia in three One Day Internationals and three T20Is. The Border-Gavaskar Trophy series against India follows with the NRMA Insurance West Test from 22 to 26 November at Perth Stadium.

    This will be followed by the Day-Night Test (6-10 December) at Adelaide Oval; the Brisbane Test (14-18 December) at The Gabba; the Boxing Day Test (26-30 December) at the MCG, and the Pink Test (3-7 January 2025) at Sydney Cricket Ground.

    The women’s series starts with a CommBank T20I series against New Zealand and a One Day International series against India, followed by The Ashes against England. The multiformat series includes three One Day Internationals, three T20s and the Day-Night Test at the MCG, Melbourne from 30 January – 2 February.

    The Cricket Australia win follows Special’s most recent work for Australian yogurt company Gippsland Dairy. The new brand platform, Slow Good, celebrates patience in a nod to the unique, time-consuming process by which the Gippsland product is crafted. 

    See also: Gippsland Dairy celebrates ‘Slow Good’ in new platform via Special

    The post Special wins Cricket Australia account appeared first on Mediaweek.

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