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    R/GA appoints Marie Conley as executive strategy director

    Creative innovation studio R/GA Australia has appointed Marie Conley to the role of executive strategy director. 

    Conley was most recently strategy partner at The Pharm/VML, based in London. There, she led WPP’s global partnership with Walgreen Boots Alliance, combining brand experience, customer experience, and commerce to drive growth.

    While stationed in the UK, Conley held senior strategy roles at TBWA, Fold7 and MullenLowe.

    Commenting on her appointment, Conley said that “after almost 12 years in London, and many roles trying to entice me home, R/GA was the one that finally got me.

    “I’ve always worked across multiple strategic disciplines, both at large global networks and smaller boutique agencies – and I didn’t want to compromise on that. Ideas that are unshackled from a specific discipline are the ones that unlock growth.

    “R/GA’s newly evolved studio model embodies this approach, and I’m so excited to embark on this new journey with them.”

    Michael Titshall, APAC CEO at R/GA, said that “brand strategy fundamentals remain constant, but to be effective today, marketing needs to flex and adapt in new ways to evolving channels, behaviours and customer expectations. So diversity of thought within our team is crucial.”

    He continued: “Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking. And she’ll help deliver impactful solutions tailored to the needs of brands.”

    Conley is the latest in a series of new appointments by R/GA, including Seamus Higgins rejoining as chief creative officer for Australia in June last year, and Tish Karunarathna becoming executive director of client services to lead R/GA Public Practice, announced in March.

    See also:
    R/GA Australia announces four new senior appointments to public practice division
    R/GA ramps up Australian offering with a slew of new hires and promotions

    Top Image: Marie Conley

    The post R/GA appoints Marie Conley as executive strategy director appeared first on Mediaweek.

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