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    DoubleVerify promotes Imran Masood to vice president, country manager AUNZ

    DoubleVerify has promoted Imran Masood to vice president, country manager AUNZ after four years as country manager of the region.

    His promotion reflects the growth and continued expansion of DoubleVerify’s footprint in Australia and New Zealand under his leadership

    Masood’s promotion comes amid a raft of strategic leadership appointments in the APAC region and the digital media measurement, data and analytics platform’s launch into two new markets – Hong Kong and Thailand.

    Mark Zagorski, CEO of DoubleVerify, said: “The digital advertising landscape in APAC is dynamic and growing. The unique needs of our customers in the APAC region require a leadership team with significant market insight and expertise. This new team will drive enduring growth in APAC and will help us advance our mission of making the internet stronger, safer, and more secure.”

    Conrad Tallariti, previously regional vice president of sales, will assume the role of managing director for Asia Pacific. With nearly two decades of experience in programmatic sales and marketing, he will spearhead operations across the APAC region, driving growth and business momentum. Tallariti has worked with some of the world’s leading businesses, having held leadership roles in the APAC and EMEA regions,

    Following DoubleVerify’s acquisition of Scibids AI, a global leader in dynamic AI activation, Rahul Vasudev will be stepping into the role of regional vice president for APAC, with a focus on Scibids go-to-market. Vasudev, who has been overseeing commercial efforts for Scibids in APAC, will continue to leverage his expertise to expand the influence of AI-powered ad technology across the region.

    Marty Buragay joins as global director, global client and agency partnerships, APAC, to enhance the platform’s work with global brands across the region. Bringing over a decade of specialised experience in solutions strategy and management, Buragaya’s previous organisations include Uber, Meta, and Diageo.

    As sales director for Thailand, Jantra Khonrangde (Joy) will accelerate momentum and strengthen the platform’s in-market presence. A seasoned digital marketing strategist who contributed to the growth of companies like Innity, Khonrangde will accelerate DoubleVerify’s expansion in Thailand,  leveraging her strong capabilities to develop lasting partnerships.

    Junny Yiu, as senior business director, North Asia, will be responsible for expanding and solidifying DV’s business in key North Asia Markets, including Hong Kong, Taiwan, and South Korea. In a digital advertising career spanning over a decade, Yiu has developed proficiency in a diverse range of digital advertising verticals, from Search Engine Marketing to Programmatic Advertising. She previously drove SSP adoption at Hivestack and also counts Verizon and Yahoo as earlier associations.

    Top image: Imran Masood

    The post DoubleVerify promotes Imran Masood to vice president, country manager AUNZ appeared first on Mediaweek.

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