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    Thinkerbell and Menulog weigh in on Drake and Kendrick Lamar beef

    Thinkerbell and Menulog have teamed up to bring Drake and Kendrick Lamar’s beef to Australia through an outdoor campaign.

    Over the past few weeks, the rap heavyweights have traded blows via diss tracks.

    Food and beverage delivery app and platform Menulog has now weighed in with a comical outdoor campaign, featuring a burger beside the text: “More beef than Kendrick and Drake.”

    Fiona Bateman, head of brand and media at Menulog, said: “The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight. Drake and Kendrick might be having beef, but Menulog can deliver it to your door.”

    The outdoor campaign is now live across oOh!’s premium assets in Sydney and Brisbane and QMS’s signature Flinders Street site in Melbourne.

    Sesh Moodley, executive creative Tinker, Thinkerbell, said: “This iconic feud just felt like the perfect opportunity for us to enter the ring and say, point blank, we’ve got beef worth talking about, too.”

    Thinkerbell has been on a spree of responsive outdoor work. On 4 May, it launched ‘Hahn Solo’ for Star Wars Day.

    Earlier this year, Thinkerbell capitalised on another pop culture moment during the Australian leg of Taylor Swift’s Eras Tour when her NFL star boyfriend Travis Kelce touched down in Sydney to support the pop megastar.

    The creative agency’s out-of-home billboard for Tooheys welcomed Kelce “just in time for the real footy to start”.

    Last month, Thinkerbell and Lion launched a mid-autumn campaign for XXXX Summer Bright Lager to highlight the versatility of the brew for any season.

    See also: Travis Kelce invited to “real footy” in latest Tooheys work via Thinkerbell

    Credits
    Client: Menulog
    Creative and earned: Thinkerbell
    Media: UM
    OOH Vendors: oOh! Media + QMS

    The post Thinkerbell and Menulog weigh in on Drake and Kendrick Lamar beef appeared first on Mediaweek.

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