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    NBL returns to FTA for first time in a decade with Network 10 deal

    Network 10 and the NBL have signed a new broadcast deal that will see the league return to a free-to-air main channel for the first time in a decade.

    The Hungry Jack’s National Basketball League (NBL) will be live and free on 10 and 10 Play when the season tips off later in the year. Fans can watch from 2:30pm each Sunday, broadcast on 10 and simulcast on 10 Play. 

    NBL CEO, David Stevenson, said: “We want to thank Network 10 for having the loyalty and faith in the NBL to put our League on a main free-to-air channel, helping solidify our standing as a major player in the sporting landscape.”

    This season, the NBL had 40 sell-out games, more than 1 million fans attending games for the first time in the League’s history, and crowds rising by 11%, with Stevenson expecting that audience to keep increasing. The grand final series saw the Tasmania JackJumpers beat the odds to take down Melbourne United.

    “We are thrilled to continue our partnership with the National Basketball League which ensures that all the action, excitement and fierce competition of the League will be broadcast on Network 10,” Adam Cush, sport production director, Paramount Australia and New Zealand, said.

    “Ensuring broad reach on free-to-air, we are committed to showcasing the sport in innovative ways and exposing it to a plethora of programming opportunities across all our platforms.”

    Last season, KOJO partnered with the NBL to develop and deliver a brand platform and marketing campaign for the 2023-24 season. 

    The appointment marked the agency’s first entry into the rights holder space for brand and marketing services, building on long-term partnerships in sports presentation with rights holders across many codes.

    See also: KOJO partners with the NBL for the 2023-24 season campaign

    The post NBL returns to FTA for first time in a decade with Network 10 deal appeared first on Mediaweek.

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