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    ‘Bitterly disappointed’: Mildura to lose access to Channel 10 on free to air

    Channel 10 has urged the Prime Minister to “urgently intervene and save these regional TV broadcasts” after the news that Mildura Digital Television will be shut down on 30 June.

    The decision means that people living in the regional Victorian town will lose access to Channel 10, 10 BOLD, and 10 Peach on free to-air.

    On Thursday, Mildura Digital Television said that while the joint venture owners, Seven and WIN, have continued to fund MDT despite the station running at a loss since its inception, the financial position “is no longer tenable”.

    Chris Halios-Lewis, chair of Mildura Digital Television said: “It is a regrettable position we find ourselves in. We have had ongoing discussions with government but this has not provided us with any certainty that continuing MDT is viable.

    “Whilst we understand this will be a surprise to the local community, the challenging nature of the regional television market has led to this action.”

    A Network 10 spokesperson said the team were “bitterly disappointed that regional TV operators are being put in a position that they need to take this action.

    “It’s the people of Mildura and the surrounding region that will be hurt by this decision and it’s unacceptable that tens of thousands of Australians will see some of their favourite free-to-air broadcast channels go to black.

    “The federal government must act urgently to ensure the Network 10 affiliated channels can continue to be available via broadcast transmission.”

    The spokesperson continued, saying this was an example of “how vitally important prominence of our free streaming services has become,” as the prominence debate continues in Canberra.

    Last month, Free TV and Seven expressed their displeasure with the findings of the Senate Standing Committees on Environment and Communications, in response to the inquiry into proposed prominence and anti-siphoning laws.

    In particular, representatives pointed to the need for the laws to cover existing screens, to keep sport available on FTA, and to make sure that the anti-siphoning list includes digital rights.

    See Also: ‘Major missed opportunity’: Industry reacts to prominence and anti-siphoning findings

    The post ‘Bitterly disappointed’: Mildura to lose access to Channel 10 on free to air appeared first on Mediaweek.

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