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    Understanding customer identity without third-party cookies

    Understanding customer identity without third-party cookies

    Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. 

    Among the tactics available to help marketers navigate a cookie-less world:

    • A number of marketing channels, including retail media networks, walled gardens and social media platforms.
    • Various ID and tags to help identify audiences across platforms.  

    Join Angelina Eng, VP of Measurement, Addressability and Data Center, IAB, and Ken Machmann, CEO, Diverge Digital Media for a discussion of customer identity without third-party cookies, recorded live at the Spring 2024 MarTech Conference.

    The post Understanding customer identity without third-party cookies appeared first on MarTech.

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