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    The Mint Partners appointed by Chris Lucas restaurants

    The Mint Partners has been appointed to support the strategy and expansion of Lucas Restaurants, led by Chris Lucas.

    The Sydney-based agency will work with the brand on a high-level PR strategy and business and property communications that profile Lucas and the group’s major development announcements, including its plans to expand across Australia.

    Mint will be working with Lucas Restaurants alongside Karla Dawes Press Office, which continues to manage the culinary PR.

    Genevieve Taubman, founder and chief executive officer for Mint, said: “Chris Lucas has been instrumental in reimagining Australia’s dining scene and we look forward to sharing his unique vision as he continues to expand his world-class dining experiences in partnership with Australia’s leading property developers.”

    The restaurateur operates eight venues in Melbourne, one in Sydney and the recently-opened Club Chin Chin in Geelong. Two new restaurants are also due to open in Spring this year – Batard in Melbourne and Carlotta in Canberra. There are further expansions set to be announced over the coming months.

    Taubman added: “Mint was founded with a passion for food, when the agency launched in 2007, and has since grown to represent world famous brands and Australian market leaders who are driving the Australian culture forward. We are passionate about the evolution of our cities and working on the developments that define them.”

    Other Mint partnerships include Marriott International, Dexus, Frasers Property’s Central Place Sydney, the centrepiece of Sydney’s Tech Central precinct.

    The latest appointment comes after The Mint Partners expanded its integrated communications services in Japan.

    Last month, the agency unveiled a dual-country marketing product focused on communications and ambassador collaborations for Japanese brands looking to target Australian and New Zealander customers. This offering is lead Miranda Bryce, managing director and Japan specialist for The Mint Partners, who has worked in tourism and hospitality in Japan for four years.

    To help with the expanded services, The Mint Partners has hired Susie Krieble, a locally-based brand and lifestyle consultant, to provide management of activity on the ground in Tokyo and market intelligence to Mint’s Australian and New Zealand operations.

    See also: The Mint Partners expands comms services in Japan

    Top image: Genevieve Taubman and Chris Lucas

    The post The Mint Partners appointed by Chris Lucas restaurants appeared first on Mediaweek.

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