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    Rhian Mason set to depart Emotive

    Emotive’s head of social, talent, and partnerships, Rhian Mason, will leave the agency for a new role on Friday.

    Mason moved to Emotive in 2021 from DDB Sydney and Mango Communications, where she was head of social and content. During her time at Emotive, Mason has played a pivotal role in campaigns for clients such as Google, Optus, and Altos Tequila.

    Emotive’s founder and CEO, Simon Joyce, announced the news via a LinkedIn post on Monday:

    “I wanted to take a moment to celebrate Rhi’s three years working with Emotive and the remarkable impact she has had on the team and our clients. 

    “When Rhi started, Emotive was a creative agency with some unique specialisms in social. Fast forward to today and Emotive now delivers an integrated fame offering that unites five specialisms (social, talent, partnerships, brand experience and PR), positioning this service area as an essential not just desirable part of our creative process and opening doors to plenty of exciting non-traditional briefs.

    “This edge of the business has a ton of momentum and is giving the team more creative freedom to deliver on our purpose – ideas that change how people feel. It is a helluva legacy and largely thanks to Rhi’s smarts and dedication.

    “Beyond being a superstar in creating work that gets talked about, we are also farewelling an amazing leader that is much loved by the entire team. Whether it is checking in on how someone is doing and going for a coffee or inspiring people with her strategic smarts, she has left an indelible mark on the team.”

    Joyce also teased updates on the agency‘s recently established fame offering: “given the growth of the department and the agency as a whole, we will shortly be announcing new talent,” he said.

    In March, former co-founder and executive creative director of Poem, Matt Holmes, started as head of PR and earned creative at Emotive, bolstering its integrated fame offering.

    Last month, the agency announced the promotion of Aoife Lehane to account director, and made a series of hires to its account management and creative teams.

    See also:
    Emotive promotes Aoife Lehane, announces new hires
    Margaritas are in, Aperol spritz and espresso martinis are out as Pernod Ricard’s Altos Tequila seeks to own at-home cocktails
    Google makes creator play for Gen Z TikTok lovers via Emotive

    Top Image: Rhian Mason

    The post Rhian Mason set to depart Emotive appeared first on Mediaweek.

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