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    News Corp to explore the future of advertising at D_Coded 2024

    News Corp Australia has promised it will unveil solutions to secure a competitive edge in today’s changing digital landscape at the company’s annual D_Coded event next week.

    D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.

    “In a complex landscape, marketers need powerful tools that deliver results. D_Coded will showcase how our Intent Connect platform, along with new innovations in shoppable experiences and video solutions, enable brands to connect with the right audiences, inspire action and maximise return on investment,” managing director of client partnerships Lou Barrett said.

    Over two days in Sydney and Melbourne, a series of live presentations and product announcements will outline how brands can gain a strategic advantage, build stronger customer relationships, and achieve long-term growth. 

    News Corp stated its event will reveal innovative new strategies and technologies to deliver deeper insights, targeting, personalisation, and measurement. 

    Managing director of client product Pippa Leary added: “Advertisers shouldn’t choose between powerful data and ease of use. Our upcoming announcements will show how Intent Connect and our expanded data capabilities seamlessly deliver both, turning insights into measurable outcomes.”

    D_Coded is set to be headlined by Evan Shapiro, media universe cartographer and professor of media and entertainment, who will discuss the implications of a new user-centric era. He will outline how brands, agencies, and publishers must embark on a journey of audience understanding like never before in order to achieve success.

    LiveRamp senior vice president Daniella Harkins will deliver a keynote on the impacts of signal loss and the opportunities a collaborative approach to data practices will bring to the Australian market. 

    Omnicom Media Group chief investment officer Kristiaan Kroon, AdFixus head of sales Roland Irwin, and Journey Beyond Group manager digital and loyalty Wade Stokes will also be among the presenters.

    The post News Corp to explore the future of advertising at D_Coded 2024 appeared first on Mediaweek.

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