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    Ex-Amazon execs launch Deep Media, consultancy specialising in Amazon Ads

    Ex-Amazon execs Paul Kent, Andrew Hammond, and Blake Gorman have launched Deep Media, a specialist consultancy that aims to help Australian and New Zealand brands get more from advertising on Amazon. 

    Kent, Hammond, and Gorman were all involved with the launch of Amazon’s ad tech capabilities in Australia and have experience leading media and technology organisations, including Nine Entertainment, OMG, and InMobi. 

    Kent, managing director and co-founder of Deep Media, explained: “With Deep Media, we’re on a mission to unlock the exciting potential of Amazon’s advertising solutions by offering a fully managed service for both advertisers and agencies.

    “Our service handles campaign setup, management and insights, ensuring businesses of any size and budget can tap into Amazon’s class-leading technology.

    “We’re proud to join the Amazon partner network and bring Deep Media to the Australian and New Zealand markets. Our team’s unique expertise ensures that Amazon advertising can become a strategic asset for any business.”

    Hammond, Deep Media’s chief commercial officer and co-founder, added: “Our primary goal is to empower independent agencies and advertisers in harnessing the power of Amazon solutions.

    “With access to first-party data, exclusive inventory, and over 17 million unique customers visiting Amazon, IMDB and Twitch each month, the potential for any brand to expand its market share is undeniable.”

    Gorman, part of the Deep Media leadership team, said: “With so many new privacy regulations and browser changes depreciating the value of third-party data, Amazon is uniquely positioned by allowing brands the unique opportunity to stay ahead of the curve through its ability to target and measure against first-party data.”

    Recent research released by global eCommerce accelerator Pattern revealed Amazon is now the dominant marketplace retailer in Australia, with 75.2 million average monthly visits and 59% growth in product searches in 2023.

    See also: Nick Thomas leaves EssenceMediacom for new role at Amazon Ads

    The post Ex-Amazon execs launch Deep Media, consultancy specialising in Amazon Ads appeared first on Mediaweek.

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