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    PrettyGood names Jonathan Lyon as co-founder and chief product officer

    PrettyGood, the new agency launched last month to service Australian small and medium businesses, has appointed Jonathan Lyon as co-founder and chief product officer.

    Lyon brings over 25 years of marketing leadership experience to the purpose-driven brand and media business. He has held roles at OMD New Zealand, Digitas NYC, TEDx Auckland, and Wunderman in London, where he drove strategies centred on human insights.

    In the role, he will work alongside Hamish Smith, PrettyGood CEO and co-founder, to make marketing solutions more affordable for small and medium businesses across Australasia, allocate a share of revenue to support community initiatives and local charities, and leverage data and technology.

    “By seamlessly blending cutting-edge marketing solutions, transparent pricing strategies, and impactful corporate giving initiatives, we can empower small and medium enterprises while collectively working towards a better world,” Lyon said.

    “It’s this beautifully orchestrated convergence of ethical business practices and positive social impact that fuels my passion and drives me forward each day.”

    Smith called Lyon an “internationally recognised marketing pioneer” and acknowledged his dedication to elevating customer insights and accelerating media innovation in his career.

    “His expertise and shared commitment to using business as a force for good make him an ideal co-founder as we work to reset the marketing and media landscape across Australasia. I’m really looking forward to working with him and offering his fresh thinking to our clients.”

    Lyon founded the “Appiness” social enterprise concept designed to alleviate poverty and homelessness through direct peer-to-peer connections. Meanwhile, Smith has worked closely with the Kindness Collective and Springboard, donating $10,000 since launching PrettyGood in April 2024.

    “At our core, Jonathan and I want to leverage new thinking and technologies that can make a real difference for underserved communities,” Smith added.

    “PrettyGood is charting that path by empowering the businesses that fuel local economies, while simultaneously fueling positive impact for people in need.”

    Top image: Jonathan Lyon

    The post PrettyGood names Jonathan Lyon as co-founder and chief product officer appeared first on Mediaweek.

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