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    Sefiani makes senior promotions and hires

    Communications agency Sefiani has made two senior hires and two senior promotions across its digital, corporate, and crisis management teams.

    Long-term Sefiani director Nick Owens has been promoted to president of corporate and crisis communications. Owens will continue to advise Sefiani clients while supporting crisis responses for clients of its parent company, Clarity Global.

    Iain Waterman has been promoted from senior account director to vice president. Waterman leads programs for clients in the aerospace, cybersecurity, and financial services sectors. Last year, he was recognised as PR Professional of the Year at the 2023 PRIA Awards.

    Katrina Calvi has been appointed account director for digital strategy and content, leading the agency’s digital marketing offering, and working closely with Clarity Global’s digital teams in London and New York, as well as the Sydney-based head of editorial content, Alice Spraggon.

    Georgia Swindley joins Stefiani as account manager, working across corporate, professional services and technology clients. Swindley moves from UK agency Citypress, where she worked with global brands including Coca-Cola Europacific Partners (CCEP), Lloyds Banking Group, and Rabobank.

    In January last year, the Sydney-based agency, which was founded in 1999 by former Edelman executive Robyn Sefiani, was acquired by Clarity Global Group.

    Following the move, Sefiani was appointed Australia and New Zealand president and reputation counsel and joined Clarity’s global presidents’ board.

    Sefiani’s managing partner Mandy Galmes said, “as part of our acquisition by Clarity Global, we wanted to ensure we could grow all of our people, including our senior team members. Through the new professional development pathways available to our team, we are excited to see both Nick and Iain step into their new roles, where we know they will thrive.

    “We warmly welcome Katrina, Georgia and Rochelle and know the diverse services and sector experience they bring will further enhance our integrated communications offering across earned, paid, shared and owned digital and mainstream media channels.”

    Sefiani added: “The composition of our Sefiani team is reflecting what we know clients want: meaningful and measurable positive impact from communication campaigns and enhancement and protection of brands and corporate reputations.”

    “Recent high-profile corporate fails in crisis response have escalated corporate awareness in Australia of the need for expert reputation management counsel,” she said. “It’s why we are now seeking to recruit a talented addition to our market-leading crisis management team.”

    ee also: Sefiani Communications: Clarity Global Group acquires the Sydney-based agency

    Top Image: Iain Waterman and Katrina Calvi

    The post Sefiani makes senior promotions and hires appeared first on Mediaweek.

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