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    Fur Media partners with online pet platform Mad Paws

    Fur Media has entered into a partnership with online pet platform Mad Paws, working to help advertisers reach the network’s estimated 1.6 million pet owners.

    The partnership comes into effect immediately. 

    See Also: Michael Ryan and Nic Cann target pet owner market with launch of Fur Media

    Under the partnership, Fur Media will exclusively handle in-bound advertising for Mad Paws Holdings – which includes Mad Paws and subsidiary companies Pet Chemist, Waggly pet toys and treats, and Sash pet beds. Fur Media will also sell digital advertising for Mad Paws and its owned brands.

    For brands, the partnership offers access to a community of pet lovers, with advertising opportunities across Fur Media’s digital kiosk and content network in vets, along with Mad Paws’ websites, eDMs, social media channels, long-form and short-form content offerings, distribution and sampling, and content collaborations with ambassadors.

    Fur Media partners with online pet platform Mad Paws

    Mad Paws CEO, Justus Hammer, said the partnership brings “its own special synergy,” and that the team are “thrilled to embark on this journey with Fur Media, whose expertise in in-bound advertising perfectly complements our mission to connect pet lovers with the best services and products.”

    “Together, we’re poised to reach new heights and create even more tails of happiness for pets and their owners.”

    Fur Media co-founder, Nic Cann, said the Mad Paws partnership “directly aligns with our mission to change the face of pet media,” and that pet owners are “a massive demographic for brands to reach and connect with.”

    “We know advertisers are keen to reach pet owners. They’re an affluent audience, who are willing to spend big on their pets. In 2022 alone, Aussies spent a whopping $30.7 billion on food, vet, and health services; and with pet numbers now outstripping humans at 27.8 million nationwide, now is the time for advertisers to start focusing on reaching this demographic,” Cann said.

    The post Fur Media partners with online pet platform Mad Paws appeared first on Mediaweek.

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