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    Samsung Ads launches data clean room solution with InfoSum

    Samsung Ads has launched a data clean room solution powered by data collaboration platform InfoSum.

    The partnership enables clients from Samsung Electronics’ advertising division to maximise the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment.

    Samsung Ads’ advertising partners will be able to match against Samsung’s Smart TV footprint and its demand side platform (DSP) with a focus on data integrity through InfoSum’s decentralised data clean room technology.

    The platform’s privacy and security capabilities allow targeted and measurable ad campaigns while prioritising end-to-end protection. Its patented “non-movement of data” approach allows each stakeholder to help keep their own first-party data separate in a privacy-focused manner.

    Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data and offer high-performing advertising solutions while protecting consumer privacy.

    “This launch reinforces Samsung Ads’ commitment to delivering an effective and sustainable data strategy in a privacy-focused world. As a result, our clients can now match with the leader in the category and benefit from even better data-driven outcomes.”

    Alex Spurzem, managing director, Samsung Ads ANZ and SEA, added: “The CTV landscape is evolving at such a rapid pace and more brands are investing in their own first-party data programs. Our collaboration with InfoSum offers them an increasingly holistic view of their target audiences in a privacy-preserving environment.”
    The news follows InfoSum’s partnership with Annalect to create a neutral clean room solution for Asia Pacific clients.
    InfoSum capabilities will be integrated into Omni, Omnicom Media Group’s marketing orchestration operating system, and will enable privacy-safe utilisation of data across the entire marketing workflow, from planning to activation and optimisation.
    See also:

    Annalect and InfoSum partner to create neutral clean room solution for APAC clients
    How InfoSum is responding to major changes in the data space

    The post Samsung Ads launches data clean room solution with InfoSum appeared first on Mediaweek.

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