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    ThinkNewsBrands and IMAA extend news publishing education in Brisbane

    ThinkNewsBrands, in collaboration with the Independent Media Agencies of Australia (IMAA), has continued its in-person education rollout of the Publishing and News101 learning module, extendeding its reach to independent media agencies in Brisbane.

    Queensland becomes the second state after New South Wales to benefit from the in-person training and certification program.

    The program delved into Australia’s news publishing media landscape, spotlighting news websites, news apps, category content publications, and printed news.

    ThinkNewsBrands and IMAA extend news publishing education in Brisbane

    It also included an industry expert Q&A session with editor of Nine’s Brisbane Times, Sean Parnell, and News Corp Australia’s agency sales manager, Tara Duncan.

    The panel session covered topics ranging from the evolution and breadth of developing editorial content, to the enhanced integration of audience-led insights for both editorial and commercial teams. The panellists also explored modern-day approaches to ensuring journalistic integrity is always maintained, as well as how agency teams can collaborate with news publishers to achieve greater outcomes for their clients.

    Vanessa Lyons, ThinkNewsBrands CEO, highlighted the importance of education and professional development in the industry.

    “We are proud to have extended our Publishing & News101 module to independent media agencies in both Queensland and New South Wales, impacting a significant number of professionals in the industry.

    “As we look ahead, we remain committed to expanding this educational series across Australia, empowering even more individuals to unlock the full potential of news publishing media.”

    ThinkNewsBrands - IMAA (2)

    IMAA’s CEO, Sam Buchanan, noted that the industry body is committed to aligning the media industry with one training program, which he called the “driving force behind creating the IMAA Academy.”

    “We sincerely appreciate the collaborative effort of ThinkNewsBrands and our media publishers Seven West Media, News Corp Australia, and Nine in introducing the Publishing & News101 module directly to the Queensland market. This partnership underscores the significance of this channel and its integral role within the marketing mix.

    “Yesterday’s event attendance emphasised the market’s growing interest in the advancements within publishing and news, highlighting its importance as a channel worthy of exploration, and we are excited to continue its rollout.”

    The post ThinkNewsBrands and IMAA extend news publishing education in Brisbane appeared first on Mediaweek.

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