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    First +61 film work for Telstra launches: ‘Pointless’

    The second instalment of work, and first TVC, from +61 has dropped for Telstra: Pointless,’ a film directed by Finch’s Christopher Riggert.

    Set in the picturesque countryside, the fourth-wall breaking film depicts a young boy and his father toiling away in the fields against the serene lull of orchestral strings, when –

    “Is this a pointless ad?” the young boy asks.  

    “Well, if you’re not an existing Telstra customer, it is,” the father responds. “No one else is getting the best deals this month.”

    “Only customers get the best deal this month,” the ad’s closing superimposition reads.

    It’s the first film work out of the +61 bespoke agency. Mediaweek has contacted +61 for comment.

    The first creative work from the joint agency venture built for Telstra launched last week on Monday 8 April 2023: ‘From Space to Your Place.’ 

    The OOH work is for Telstra’s satellite home internet, with a significant focus on remote and regional areas that will benefit most from the connectivity solution.

     

    To bring ‘From Space to Your Place’ to life, +61 partnered with Cream Studios, photographer Nadav Kander, and the acclaimed Australian prosthetic experts at Odd Studio.

    “I love how ambitious, yet simple this work is,” said Telstra’s chief marketing officer Brent Smart on the first work, reflecting that the +61 ecosystem was a mere brainchild just months ago.  

    “And of course it’s beautifully crafted, like everything Micah and his team does. We are just getting started,” he said.

    The creative partnership, first announced in October last year, unites independent creative studio Bear Meets Eagle On Fire (BMEOF), led by founder and CCO Micah Walker, with the integrated capabilities of TBWA and Telstra’s existing media agency, TBWA’s Omnicom stablemate, OMD.

    See also: First Telstra work from +61, From Space to Your Place, launches

    Credits:
    Client: Telstra
    Agency: +61
    Director: Christopher Riggert
    MD: Corey Esse
    Executive Producer: Nick Simkins
    Producer: Cath Anderson
    Casting: Byrne Casting
    DOP: Ross Giardina
    Post Production: The Editors
    Sound Design & Music: Rumble Studios

    The post First +61 film work for Telstra launches: ‘Pointless’ appeared first on Mediaweek.

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