Monday, May 27, 2024
- Advertisement -
More

    Latest Posts

    Melbourne Radio Ratings 2024 Survey 2: Kyle and Jackie O to start with 6.4% share

    Melbourne Radio Ratings
    GfK Survey 2 2024
    Survey Period: Sunday 14 January to Saturday 24 February

    UP: Gold 104.3 +1.5
    DOWN: smoothfm 91.5 -1.9

    3AW 13.8% (14.5%)
    Cume: 721,000 (-23,000)
    2023 results
    Best (Worst)
    Best 10+ 16.6% (13.5%)
    Best Breakfast 22.7% (18.1%)

    3AW in Melbourne dipped 0.7 percentage points this survey to a 13.8% share overall, although it is still up – just – on the end of 2023, when its share was 13.5%.

    Ross and Russ slide 1.5 percentage points in the breakfast slot, but still remain clearly on top with a 18.1% share. 3AW remains #1 overall in breakfast, morning, and evening. Tom Ellliott’s second survey in the morning slot sees him retain the top spot with a 16.9% share, up 0.1 percentage points. Afternoons with Tony Moclair was 0.1 down to a 10.4% share, behind Gold and Fox. Jacqui Felgate’s drive audience dipped 0.6 percentage points.

    Key station demos were mixed: 55-64 down 4.1 to 17%, 40-54 were down 1.4 to 6.9%, 25-39 up 1.4 to 2.8%, and 18-24 up 1.8 to 2.8%. 65+ remained static at 35%.

    Gold 104.3 10.9% (11.8%)
    Cume 1,181,000 (-81,000)
    2023 results
    Best (Worst)
    Best 10+ 12.7% (9.6%)
    Best Breakfast 12.2% (8.4%)

    Gold (10.9%) has kept ahead of Fox (10.1%) despite a 0.9 percentage point slide. In breakfast, Christian O’Connell, Jack and Pats were back 2 percentage points to slide behind Fox in brekky. The station went back in every timeslot, including breakfast, morning (-1.2), afternoon (-0.1), drive (-0.5), and evening (-0.6). It’s still #1 overall in afternoons and drive, and #1 FM in mornings and evenings.

    In the demos, Gold gained ground with 25-39s (+0.4) and 55-64s (+2.6). In 18-24s, it dropped -4.8, and -2.9 for 40-54s.

    101.9 Fox FM 10.1% (9.4%)
    Cume 1,336,000 (+8,000)
    2023 results Best (Worst)
    Best 10+ 10.5% (8.8%)
    Best Breakfast 11.0% (9.4%)

    Fox breakfast team Fifi, Fev and Nick scraped back ahead of Gold to get the #1 FM breakfast spot, after losing it in Survey 1- their 11.2% breakfast share is the best in a decade or more.

    Morning (0.2), afternoon (0.6), drive (0.6), and evening (1) were all up too. In drive, that pushed share back up past the 10% mark.

    After a significant drop from 22.2% to 13.8% in 18-24s last survey, Fox climbed 2.9 points with the demo to sit at 16.7%. It also jumped 2.2 with 40-54s to 13.9%.

    smoothfm 91.5 8.9% (7.5%)
    Cume 1,082,000 (+36,000)
    2023 results
    Best (Worst)
    Best 10+ 9.9% (8.5%)
    Best Breakfast 8.9% (6.6%)

    In 2023, the station was above a 9% share for all surveys except one. It hasn’t quite pushed above 9% in Survey 2, but it’s close. Breakfast jumped 1.1 points to 7.7%, while  it also experienced a notable upswing in mornings (1.8) and afternoons (2). Drive remained steady at 8.2%.

     Big demo swings included 18-24s (up 5.1 points to 13.9%) and 55-64s (up 2.3 to 12.5%).

    105.1 Triple M 6.1% (7.8%)
    Cume 752,000 (-75,000)
    2023 results
    Best (Worst)
    Best 10+ 6.9% (5.3%)
    Best Breakfast 7.2% (4.7%)

    In breakfast, Triple M fell by 1 percentage point to 5.7%, and that slide continued throughout the day: back -2.6 in mornings, -2.7 in afternoons, -1.5 in drive, and -0.6 in evenings.

    It was back in every demo except 10-17s, where it remained the same, and 65+, where it snuck up by 0.4 points. In 40-54s, the slide was -3.8. Cume audience dropped by 75,000.

    Nova 100 7.6% (7.1%)
    Cume 1,242,000 (+19,000)
    2023 results
    Best (Worst)
    Best 10+ 8.5% (5.7%)
    Best Breakfast 7.3% (5.0%)

    In Jase and Lauren’s first survey since taking the breakfast reins, the duo climbed 1.6 percentage points in the breakfast slot to a 8.3% share.

    It was up a touch in all other slots across the day, and the biggest demo dip was in 18-24s, back 3.4 points.

    KIIS 101.1 FM 6.2% (6.4%)
    Cume 1,042,000 (-81,000)
    2023 results
    Best (Worst)
    Best 10+ 7.6% (6.5%)
    Best Breakfast 9.1% (6.5%)

    Kyle and Jackie O will inherit a 6.4% share in breakfast when they start at the end of the month, up 0.5 from the last survey. Share dipped across the day until evening, where it climbed 0.4. In drive, Will and Woody dropped by 0.7 to 7.9%. Biggest demo move was in 18-24s, where it went from 11.6% to 13.9%, + 2.3.

    Cume audience dropped by 81,000.

    SEN 3.5% (2.6%)
    Cume 379,000 (+59,000)
    2023 results
    Best (Worst)
    Best 10+ 3.7% (1.8%)
    Best Breakfast 3.1% (2.3%)

    Breakfast with Garry and Tim was up 0.7 to 3.5%. All other dayparts posted growth too, with Gerard Whateley in mornings bringing in the station high of 4.4%, up 1.3 points. All demos were up except for 25-39s, which dropped back a point.

    3MP 1377 1.4% (1.6%)
    Cume 201,000 (-4,000)
    2023 results Best (Worst)
    Best 10+ 1.6% (0.6%)
    Best Breakfast 0.8% (0.3%)

    Breakfast slide 0.2 to 1%. Weekends remain the strongest daypart on 1.9%, even though that was a small drop of -0.2. (+0.7). Best weekday slot is afternoon on 1.7%. Share 65+ is 2.9%, back 1.3.

    Magic 1278 1.3% (1.4%)
    Cume 159,000 (+21,000)
    2023 results
    Best (Worst)
    Best 10+ 1.6% (0.8%)
    Best Breakfast 0.8% (0.3%)

    Breakfast was up 0.2 to 0.8%. The best depart was evening with a 1.7% share, back 0.7, while morning and drive both grew a touch for a 1.5% share.

    The demos remained steady, with 65+ back 0.9 to 2.7%.

    RSN 927 0.5% (0.7%)
    Cume 69,000 (+12,000)
    2023 results Best (Worst)
    Best 10+ 1.2% (0.6%)
    Best Breakfast 1.3% (0.8%)

    The station holds a 0.5% share in breakfast, morning, and afternoon, which drops to 0.4% in drive before growing to 0.7% in evening – the best slot for the station.

    Melbourne Radio Ratings 2024 Survey 2: Kyle and Jackie O to start with 6.4% share Loading...
    EAD Logo Taking too long?

    Reload Reload document
    | Open Open in new tab

    See also:
    Melbourne Radio Ratings 2024 Survey 1: Ross, Russ and Christian again in charge, KIIS tumbles
    Melbourne Radio Ratings 2023 Survey 8 – Fox & Gold level, but Fifi Fev & Nick #1 FM brekky

    The post Melbourne Radio Ratings 2024 Survey 2: Kyle and Jackie O to start with 6.4% share appeared first on Mediaweek.

    Latest Posts

    - Advertisement -

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.