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    alt/shift/ Brisbane wins Ausbuild account

    Queensland’s largest builder and developer brand, Ausbuild, has tapped creative communications agency alt/shift/ to handle its creative, PR, content and social account.

    The appointment, which has been made on a retainer and project basis, will sit out of the alt/shift/ Brisbane office with support from its Melbourne social, content, strategy and creative teams.

    Through the partnership, alt/shift/ will work the Ausbuild team to increase brand awareness through brand creative, communications, and content strategy. The aim is to amplify new developments, initiatives, local events, and the brand’s involvement with NRL team the Dolphins as its official community partner. 

    See also: Sportsbet, McDonald’s, CBUS, KIA: Foxtel Media unveils new and returning sponsors for 2024 NRL season

    Ausbuild’s joint managing director, Matt Bell, said his team is excited by what it can achieve with alt/shift/ on board, describing it as a “natural partner” for the company.

    “Strong brand campaigns and a steady drumbeat of PR and social content play a significant role in engaging the communities in which we operate by raising awareness for our offering and uplifting our brand presence in Queensland and interstate,” said Bell.

    National chief executive officer at alt/shift/, Elly Hewitt, likewise said her team is looking forward to elevating the Ausbuild name, and positioning it as the preferred home building brand for Queenslanders.

    “We look forward to working in a truly integrated way across our strategy, creative, comms and social teams who will deliver creatively-led campaigns, always-on press office, and content that gets people talking. We couldn’t be more excited to welcome Ausbuild to our client portfolio.”

    Hewitt, co-founder of of alt/shift/, stepped into the role of national CEO last year in March, at the same time Sam Vassos and Andie Crawford were announced to be moving into managing director roles of Melbourne and Sydney, respectively.

    See also: alt/shift/ promotes four leaders to senior management positions

    The post alt/shift/ Brisbane wins Ausbuild account appeared first on Mediaweek.

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