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    The Works appoints Jerome Gaslain as growth creation partner

    The Works, part of Capgemini, has hired Jerome Gaslain as its growth creation partner.

    Gaslain returns to Australia from his role as the global creative director at The &Partnership in London. Prior to that, he served as creative director at AKQA Amsterdam for nearly four years. His portfolio includes work for brands such as Coke Zero, Nike, Gucci, Levi’s, Oppo, Disney, Apple, Toyota, and Vodafone.

    At the Works, Gaslain will work alongside Claire Stapleton, who was recently promoted from creative lead – copy to creative director.

    See also: Claire Stapleton is promoted to creative director at The Works

    Gaslain said he has been a fan of The Works’ culture from afar. “My mission is to cultivate a garden of creative and commercial growth. I can’t wait to embark on the exciting journey ahead,” he said. 

    “I’ll be bringing my blend of management finesse, innovative thinking, social savvy, and digital dexterity to our clients while calling Australia home once again.”

    Damian Pincus, founder and growth creative partner of The Works, said the appointment is part of the agency’s ongoing pursuit of a long-term vision to become a growth creation company.

    “We needed to find a creative leader who is an innovator and has a deep understanding of the capability of digital and social channels to drive growth for our clients,” said Pincus.

    In December last year, The Works made four promotions across the agency in operations, project management, creative and finance after its workplace culture was recognised in the ‘Great Places To Work’ list.

    Jen Hird assumed the role of general manager of operations, Rosie Carey became head of project management, Tim Brothers was appointed as creative lead alongside Chris Dwyer, and Maria Nguyen took on the role of finance and HR admin director.

    See also: The Works, part of Capgemini, makes four promotions across the agency

    Top Image (L-R): Damian Pincus, Julie Dormand, Jerome Gaslain, Claire Stapleton

    The post The Works appoints Jerome Gaslain as growth creation partner appeared first on Mediaweek.

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