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    Rapper Latto ‘Talks Snacks’ in Thinkerbell’s latest for Menulog

    Creative agency Thinkerbell has launched a new social series featuring US rapper Latto for the Australian-founded on-demand delivery platform, Menulog.

    The series, Talking Snack with Latto, consists of three episodes that aim to tap into rising TikTok trends while highlighting the snacks Menulog delivers. 

    The series was shot when Latto visited Australia for the first time last year. This was shortly after the Thinkerbell’s move to repurpose the Menulog delivery bag into a fashion accessory for global pop icon Christina Aguilera as it launched the next phase of its Did Somebody Say brand platform in December. 

    The global TVC and brand campaign launch, which featured Aguilera and Latto as campaign ambassadors, coincided with Aguilera’s first visit to Australia in 15 years for a performance in Melbourne. 

    See also: Menulog and Thinkerbell create designer delivery bag for brand ambassador, Christina Aguilera

    Executive creative tinker Sesh Moodley said Latto brought her trademark big energy to the series.

    “Latto is infamous for her potty mouth and isn’t afraid to talk smack about her rivals so it made perfect sense to get her in the studio to talk smack about our beloved Aussie delicacies,” said Moodley.

    Fiona Bateman, Menulog’s head of brand and media, added that the campaign carries the continued ambition of cementing the Did Somebody Say brand platform in Australian culture.

    “‘Menulog has recently moved beyond takeaway from restaurants and is now delivering from all kinds of stores, with snack food and treats being the most ordered items,” said Bateman.

    “Getting Latto to try some of Australia’s best loved snacks for us, in her hotel on the Goldie, felt like a really fun way to land this new offering as well as giving Australia an insight into our rap superstar’s hilarious and incredibly engaging personality.”

    Earlier this week, Thinkerbell rolled out the first major work for private health fund Bupa, under its Healthcaring master brand platform, which was introduced by the agency in October last year.

    Client: Menulog Australia
    Creative: Thinkerbell
    Production: The Producers
    Director: Amber Mealing
    Talent Management: Talent Republic

    See also: Bupa launches first major work for ‘Healthcaring’ platform via Thinkerbell

    Top Image: Alyssa Michelle Stephens (Latto)

    The post Rapper Latto ‘Talks Snacks’ in Thinkerbell’s latest for Menulog appeared first on Mediaweek.

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