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    QMS lights up Paris 2024 Digital Screen Network, announces launch partners

    QMS has launched its Paris 2024 Digital Screen Network, supporting both the Olympic and Paralympic Games. Launch partners include Allianz, Stan, Toyota Australia, and Patties Food Group. 

    The network will showcase Olympic and Paralympic content before, during, and after the Games across the country. The launch involves a ‘100 days to go’ countdown rollout from today.

    QMS’ Paris 2024 Digital Screen Network will run from this week until the Closing Ceremony of the Paralympic Games on 8 September.

    The Paris 2024 Digital Screen Network is set to reach more than 80% of people aged 18 and older via the City of Sydney street furniture network, The Convenience Network, and Gold Coast street furniture assets. 

    With 95% of QMS’ inventory being digital, the network will showcase Games content in real time, including a countdown to the Games, breaking news, medal-winning moments, medal tallies, world records, team profiles, and other significant moments from the Olympic and Paralympic Games.

    As the Official Outdoor Media Partner of the Australian Olympic Team and Paralympics Australia Teams for Paris 2024, QMS chief executive officer, John O’Neill, said the team are “very excited” to welcome Toyota Australia, Allianz, Stan and Patties Food Group into the Paris 2024 Digital Screen Network partner program. 

    “Our DOOH network is a powerful platform for brands to broadcast, connect and activate their Olympic and Paralympic campaigns, tapping into the immediacy and influence of DOOH and its real-time connection with people where they live, work and play.

    “Both the Olympic and Paralympic Games Paris 2024 are a unique opportunity to leverage the influence of the DOOH medium, delivering large and diverse audiences at scale and extending reach in a completely brand-safe environment that is proven to make brands famous. And when Australian athletes are winning gold in Paris, our network will be delivering gold-standard audiences for our partners as millions of Australians make their morning commute.”

    See Also: DOOH and TV come together in QMS and Samba TV partnership

    The post QMS lights up Paris 2024 Digital Screen Network, announces launch partners appeared first on Mediaweek.

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