Monday, May 27, 2024
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    Market pressure

    Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be:

    • Cheaper
    • Simpler
    • Dumber
    • More short term
    • Easier
    • Coarse
    • More convenient
    • Hyped

    But it’s also possible to choose a marketplace that rewards:

    • Durability
    • Difficulty
    • Elegant design
    • Resilience
    • Thoughtfulness
    • Higher performance and efficiency
    • Patience

    A real challenge is in trying to bring the desires of one segment to the other. That’s difficult indeed.

    Choose your customers, choose your future.

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