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    Best times to post on LinkedIn in 2024

    As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 67 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above.

    With over 1 billion members in 200 countries and regions, businesses have a large audience and employee advocates to extend their reach. With the right LinkedIn marketing strategy, combined with these optimal posting times, you could see improved engagement.

    Learn how to identify your best times to post globally on LinkedIn a free trial of Sprout Social and test our ViralPost® feature.

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    Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

    When is the best time to post on LinkedIn?

    Best times to post on LinkedIn in 2024
    • Best times to post on LinkedIn Company Pages:
      • Tuesdays and Wednesdays from 10 a.m. to noon
      • Thursdays at 10 a.m.
    • Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays
    • Worst days to post on LinkedIn Company Pages: Weekends

    Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. High engagement hours are more concentrated midday and don’t extend too far out past the workday hours. Businesses are less likely to get eyes on their LinkedIn marketing efforts on the weekend when engagement and usage drops.

    Because LinkedIn content is centered around professional thought-leadership and career growth, it makes sense that a majority of audiences engage with this content throughout their working day. By midday, there’s buzz on the platform, and the best times to post on LinkedIn are Tuesdays and Wednesdays between 10 a.m. and noon and Thursdays at 10 a.m..

    Yes, LinkedIn is a business and employment-focused platform, but it’s more than a job board and networking platform. LinkedIn provides a platform for professional storytelling and advocacy, from both employees and employers alike. Contributors of all levels can share their subject-matter expertise, create conversations that challenge business-as-usual, and uplift professional voices around the world.

    Businesses on LinkedIn are finding new ways to generate leads, find co-marketing partners, highlight company culture and attract talent. Because of these additional business opportunities LinkedIn provides, it makes sense that posting and engagement match with the business hours.

    What is the best day and time to post on LinkedIn?

    We know the best time to post on LinkedIn overall, but what about for each day of the week? If you’re looking for the best day and time to post on LinkedIn, read the analysis below.

    Best time to post on LinkedIn on Monday

    Every weekday saw above average engagement on LinkedIn beginning a 7 a.m and extended until nearly 6 p.m. Our data shows that the best time to post on LinkedIn on Mondays is between 9 a.m. and 2 p.m.

    Best time to post on LinkedIn on Tuesday

    Tuesdays are one of the higher engagement days on LinkedIn compared to any other day of the week. While high engagement spans across most of the traditional workday, our data shows the best time to post on LinkedIn on Tuesdays are between 10 a.m. and noon.

    Best time to post on LinkedIn on Wednesday

    Wednesdays see the highest concentration of engagement, mostly from midmorning to midafternoon compared to any other day. While above average ours start at 8 a.m. and end around 3 p.., the best times to post on LinkedIn on Wednesdays are 10 a.m. to noon

    Best time to post on LinkedIn on Thursday

    Very similar to Wednesdays, the best times to post on LinkedIn on Thursdays are from at 10 a.m., but be ready to see above average engagement between 9 a.m. and 2 p.m.

    Best time to post on LinkedIn on Friday

    Surprisingly, Fridays and Mondays see near identical peak engagement hours. However, the hours that are the best times to post on LinkedIn on Fridays are between 8 a.m. to 3 p.m.

    Best time to post on LinkedIn on Saturday

    Generally speaking, we’ve noticed that Saturdays and Sundays have less engagement during the reset of the week across most social platforms. Even with LinkedIn, you’ll still see light to average engagement on the app due to its professional purpose. With that in mind, the best time to post on X on Saturdays is between 6 a.m. and 4 p.m. for light engagement.

    Best time to post on LinkedIn on Sunday

    Similar to Saturdays, we’ve noticed Sundays have less engagement throughout the day across most, if not all, social platforms. In relation to the day itself, the app sees light engagement overall. Therefore, the best time to post on LinkedIn on Sundays is between 8 a.m. and 2 p.m. for any engagement.

    When is the best time to post on LinkedIn by industry?

    There’s no definitive answer to what the best times to post on LinkedIn are, and we can only offer insight with the data we have. Industry is just one factor that plays into the success of your social posts. Consider as well as your target audience, business goals and the content itself.

    Use this industry-level data to help inform your publishing calendar, and test your own optimal send times with social experiments.

    Best times to post on LinkedIn for hospitals & healthcare

    Based on data from Sprout Social, a data heat map show shows the best times to post on LinkedIn for the hospital & healthcare industry in 2024.
    • Best times to post on LinkedIn for Hospitals & Healthcare:
      • Most weekdays between 9 a.m. and 5 p.m., but especially
      • Wednesdays from 10 a.m. to noon
      • Thursdays from 2 to 4 p.m.
    • Best days to post on LinkedIn for Hospitals & Healthcare: Weekdays
    • Worst days to post on LinkedIn for Hospitals & Healthcare: Weekends

    Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

    The best times to post on LinkedIn for healthcare and hospitals saw a shift in hours that users are engaging with their content. Hospitals, healthcare and clinics see average to above average engagement concentrated to reflect the traditional workday, starting around 9 a.m. through around 6 p.m. Posting on LinkedIn weekdays during those times should result in positive engagement, but the best times to post on X for hospitals and healthcare are Wednesdays from 10 a.m. to noon and Thursdays 2 to 4 p.m. for peak engagement.

    Hospital and healthcare social media resources

    Best times to post on LinkedIn for restaurants

    Based on data from Sprout Social, a data heat map show shows the best times to post on LinkedIn for the food & beverage hospitality industry in 2024.
    • Best times to post on LinkedIn for Restaurants:
      • Wednesdays at 10 a.m. and from noon to 3 p.m.
      • Thursdays from 9 to 11 a.m.
    • Best days to post on LinkedIn for Restaurants: Tuesdays through Thursdays
    • Worst days to post on LinkedIn for Restaurants: Weekends

    Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw over 2x more engagements on X than last year’s analysis. Target audience and platform goals factor into how businesses connect with their customers. Many restaurant businesses used LinkedIn to promote job fairs, individual employment positions, as well as panels at national industry conferences.

    Those in the food and beverage restaurant industry see most of their engagement concentrated to the business hours during weekdays. The best times to post for restaurants on LinkedIn for peak engagement are generally Wednesdays from noon to 3 p.m. and Thursdays from 9 to 11 a.m.

    Restaurant social media resources

    Best times to post on LinkedIn for schools & education

    Based on data from Sprout Social, a data heat map show shows the best times to post on LinkedIn for the schools & education industry in 2024.
    • Best times to post on LinkedIn for Schools & Education:
      • Tuesdays at 11 a.m.
    • Best days to post on LinkedIn for Schools & Education:
      • Tuesdays and Wednesdays
    • Worst days to post on LinkedIn for Schools & Education:
      • Sundays

    Universities, higher education institutions and schools saw an increased engagement on LinkedIn compared to last year. The 134,000 schools listed on LinkedIn might manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time.

    Opportunities for engagement are concentrated to a traditional business during weekdays, and virtually nonexistent over the weekends. Most days on LinkedIn see above average engagement between 9 a.m. and 5 p.m. However, there was on specific time that appears to be the best time to post on LinkedIn for education and schools: Tuesdays at 11 a.m.

    From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

    Schools and education social media resources

    Best times to post on LinkedIn for travel & hospitality

    Based on data from Sprout Social, a data heat map show shows the best times to post on LinkedIn for the travel & hospitality industry in 2024.
    • Best times to post on LinkedIn for Travel & Hospitality:
      • Tuesdays from 10 a.m. to 2 p.m. and 3 p.m.
      • Wednesdays from noon to 4 p.m.
      • Thursdays from 1 to 4 p.m.
    • Best days to post on LinkedIn for Travel & Hospitality: Tuesdays through Thursdays
    • Worst days to post on LinkedIn for Travel & Hospitality: Saturdays and Sundays

    Travel and hospitality industries shifted their concentration on LinkedIn to reflect a traditional business day; a trend that seemed to happen across most industries on LinkedIn.

    The best times to post on LinkedIn for travel and hospitality are Tuesdays from 10 a.m. to 2 p.m., Wednesdays from noon to 4 p.m., and Thursdays from 1 to 4 p.m.

    Travel and hospitality social media resources

    How to find your own best times to post on LinkedIn

    Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

    How to find your best time to post on LinkedIn with Analytics

    While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own LinkedIn data analysis. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier. If you use a LinkedIn analytics tool, it should contain a host of relevant data.

    To find your best times to post with native LinkedIn Analytics for your LinkedIn business page, follow these steps:

    1. Login to LinkedIn and go to your LinkedIn business page admin view.
    2. Click on Analytics.*
    3. In the Analytics tab, select which metrics you want to view: Content, Visitors, Followers, Leads, Competitors or Employee Advocacy.

    * Note: Only users with Admin or Analyst roles assigned to them for the business page can access page Analytics.

    How to find your best time to post on LinkedIn with Sprout Social

    A social media management tool like Sprout Social can help you drill into your own analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

    With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

    Screenshot of Sprout Social's cross-network post performance report that shows the total number of engagements and by engagement type.

    Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your individual account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

    Screenshot of Sprout Social's Compose box with the "Use Optimal Times" dropdown selected with several times provided as options of when to schedule social media posts for the highest engagement.

    With Optimal Send Times, the specific times offered are based on when your own audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis yourself and allowing you more time to craft great content.

    Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

    Start a free Sprout Social trial

    If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

    How Sprout gathered the data

    We understand that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.

    Sprout Social’s Data Science team gathers this information by analyzing nearly 2 billion engagements across 400,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest and TikTok.

    Start a free Sprout Social trial

    The post Best times to post on LinkedIn in 2024 appeared first on Sprout Social.

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