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    ANZ falcon returns in ‘DoppelFalcons’ via Special and PHD

    First launched in Australia in 2006, the ANZ Falcon has made its return via Special Group and PHD, in a bid to educate customers about the banking group’s upgraded fraud protection technology, namely, ANZ Falcon.

    The campaign ‘DoppelFalcons’ features customers and their lookalike falcons to illustrate how the tech can distinguish between legitimate customer activity and fraudulent transactions, with the DoppelFalcons keeping watch 24/7 to collectively monitor millions of transactions every day.

    The film was directed by Steve Rogers via Revolver, with VFX produced by Alt.VFX.

    Sian Chadwick, general manager marketing, Australia, ANZ said the campaign demonstrates the extent of the personalisation of ANZ’s fraud protection. 

    “Rather than just one falcon, it’s almost as if everyone has their very own falcon, protecting them 24/7, whenever or however they pay, learning from thousands of data points on their transactions,” said Chadwick.

    Ryan Fitzgerald, executive creative director at Special, added: “With fraud and scams on the rise, who wouldn’t want one of the world’s foremost avian predators on their side?

     “ANZ customers can feel a little bit safer with the DoppelFalcons in the world.”

    The campaign, which includes extensions for ANZ Plus and Everyday Banking, will run across TV, online video, audio, out-of-home, print, social, search, and owned channels.

    “The falcon has given us licence to play across a combination of trusted media environments and contextually relevant moments to highlight ANZ’s security features to a new generation,” added PHD Melbourne’s head of strategy and planning, David Bielenberg.

    See also: BONDS launches ‘As worn by us’ brand platform via Special

    Credits:

    Client: ANZ 
    General Manager of Brand Strategy & Marketing: Sian Chadwick 
    Head of Marketing, Brand & Advertising: Patrick Barbaro
    Head of Marketing, ANZ Plus & Deposits: Luana Hughes
    Head of Marketing, Credit Cards & Personal Loans: Alex Djambov
    Go-To-Market Lead – ANZ Plus, Deposits, Brand and Sponsorship:  Hayley Smith
    Brand Strategy Lead: Tuulia Lampi
    Production Lead: Sally Humphris 
    Campaign Manager (Brand): Sarah Murphy
    Campaign Manager (Credit Cards): Isaac McCallum 
    Campaign Manager (ANZ Plus): Lisa D’Souza 
    Campaign Manager (Communications): Amy De Petro
    Campaign Manager (PR): Maggie Joyce
    Brand Strategy Manager: Daniel Bese
    Social Media Associate:  Stacy Oularis
    Digital Campaign Initiative Lead: Krista Pech
    Marketing Journey Expert – Marcia Gomes

    Creative Agency: Special Australia
    Partner/CEO: Lindsey Evans 
    Partners/CCO: Julian Schreiber & Tom Martin
    Partner/CSO: Bec Stambanis
    Head of Strategy, Melbourne: Nathan Rogers
    Strategic Planner: Laura Wiseman
    Executive Creative Director:  Ryan Fitzgerald
    Creative Directors:  Justin Butler & Leti Bozzolini
    Creative Technologist: Laurent Marcus
    Creatives:  Gabe Woodmansey & Jono Aidney
    Team Lead & Director of Operations: Felicity Touzeau
    Team Lead & Director of Business Management: Ollie May
    Business Director: Meg De Laurier 
    Business Manager: Ella Papilion & Lea Degove 
    Head of Production, Melbourne/Producer:  Sophie Simmons 
    Senior Producer: Glen Mcleod
    Head of Stills Production: Nick Lilley
    Director, Digital: James Simmons
    Digital Producer: Gigi Song
    Design Director: Dan Jones 
    Designer: Jen Bailey

    Production Partners:

    Production Company: Revolver
    Director: Steve Rogers
    Managing Director/Co-owner:  Michael Ritchie
    Executive Producer/Producer: Pip Smart
    DOP: Simon Duggan
    Production Designer:  Steven Jones-Evans

    Casting: Peta Einberg Casting

    Editing:  ARC Edit
    Editor:  Elise Butt
    Executive Producer:  Winnie O’Neil
    Editor’s Assistant:  Carly Anne Kenneally

    Visual Effects:  Alt.VFX
    VFX Supervisor:  Jay Hawkins
    VFX Producer:  Celeste Fairlie
    Grade:  Trish Cahill

    Music & Sound:  Rumble Studios
    Executive Producer:  Michael Gie
    Composer:  Jeremy Richmond
    Sound Designer:  Tone Aston
    Sound Producer:  Irene Kakopieros

    Stills Production:  Louis & Co
    Photographer: Mat Baker
    Executive Producer:  Louis Molines
    Producer: Luke Della Santa
    Retouching:  Electric Art

    Media Agency: PHD Australia
    Managing Director – Simon Lawson
    Head of Strategy -David Bielenberg 
    Group Business Director – Jordan Smith 
    Group Planning Director: Rawanne Auda
    Planning Manager: Kate Phillips
    Investment Director: Kaitlin Despott
    Investment Manager – Emir Omanovic 
    Digital Director – Callum Henderson
    Digital Manager – Sam Cook 
    Digital Executive – Millie Coad
    Account Coordinator – Christopher Simic 
    Activation Account Director – Rahil Shah
    Head of Resolution Melbourne – James Hanley 
    Experience Manager – Christen Fernandes      

    PR Agency: ThrivePR
    Executive Director – Snezna Kerekovic
    Group Account Director – Nathan McGregor
    Account Manager – Madeleine Rawson
    Account Executive – Max Meaden
    Social Media + Influencer Account Director – Bianca Wilmott
    Digital Content Producer – Bethany Fuller
    Senior Media Adviser – Brad Howarth

    See also: ANZ Bank partners with Analytic Partners to optimise media effectiveness

    The post ANZ falcon returns in ‘DoppelFalcons’ via Special and PHD appeared first on Mediaweek.

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