Sunday, May 19, 2024
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    The marketing department

    That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be.

    Is it:

    Advertising

    Publicity

    Increasing retail distribution

    Direct and measured response

    SEO

    Making the logo pretty

    Wholesale and trade relationships

    Maintaining the status quo and not screwing up

    Keeping the website running

    Positioning

    Creating network effects

    Community engagement

    Strategy

    Listening hard to market desires

    Customer service

    Customer delight

    Quality metrics

    Mass market promotion

    Branding (whatever that is)

    And seven other things we could name and argue about…

    If people are confused about what they do, perhaps that’s why it’s hard to move forward. What’s this meeting for? How do we know we’re working on the right things? What’s important?

    Call it what it is. Say what it’s for. Describe what you do.

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