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    Forethought expands Professors in Residence program

    Forethought, the marketing advisory, strategy and analytics company, has added Professor Ujwal Kayande, PhD, to its Professors in Residence program.

    The program sees scholars with strong ties to Melbourne Business School dedicate time as in-office mentors and consultants to Forethought staff.

    Ken Roberts, Forethought founder and executive chair, said the program is an innovative initiative built on a longstanding relationship with Melbourne Business School.

    “We’re privileged to welcome professor Kayande to the Forethought team. His research, accolades, and teaching excellence speak volumes for the intellectual guidance he can bring to our colleagues,” he said.

    Professor Kayande is a professor of Marketing at Melbourne Business School (MBS) and teaches marketing strategy and analytics in the MBA, Master of Business Analytics and Executive Education programs.

    He founded the school’s Centre for Business Analytics in 2014 and was its director until 2021. He was also formerly the dean of the Beedie School of Business at Simon Fraser University in Canada.

    Kayande’s research has been awarded by the American Marketing Association (Lehmann Award), European Marketing Academy (IJRM Best Paper) and the Australia-NZ Marketing Academy (Distinguished Researcher).

    Kayande is the third participant of Forethought’s Professors in Residence program since it was launched in 2022. 

    He follows Professor John Onto, PhD, an academic fellow in negotiations at MBS and former associate dean at Georgetown University, and professor Richard Speed, PhD, former deputy vice-chancellor (global and regional) and executive deputy dean, Faculty of Business, Economics and Law at La Trobe University, and former associate dean and Professor of Strategic Marketing at MBS.
    “To work with people within the insights and analytics business and to help shape the interesting, intelligent products that Forethought produces is exciting,” Professor Kayande said. “I look forward to the questions and projects that come my way.”

    This news comes after Forethought appointed Diane Shelton and Andrew Slot as joint managing directors last month.

    See also: Forethought names Diane Shelton and Andrew Slot joint MDs

    Top image: Ken Roberts and Professor Ujwal Kayande

    The post Forethought expands Professors in Residence program appeared first on Mediaweek.

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