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    Debate Club announces creative vs data debate plus Mediaweek partnership

    Debate Club, supported by the IAB, has announced its next debate, set to take place in Sydney on Thursday 18 April at 6pm.

    The topic for April is creative versus data: which contributes more to campaign success?

    Fabulate’s Steph Darmanin, Mediaocean’s Jack Scrivener, and Adform’s Sara Muller will argue for creativity, while iProspect’s Heloise Parlett, Just Egg’s Alex Martin, and Uber’s Julia Edwards will make data’s case.

    Mediaweek‘s chief growth director Ricky Chanana will be on the judging panel, joined by IAB’s Gai Le Roy, Futur’s Willian Vargas, Criteo’s Taran Singh and Nola Solomon, and Flashtalking’s Georgia Brammer.

    The upcoming debate, sponsored by media automation company Flashtalking, coincides with Mediaweek‘s partnership with Debate Club, to further its goal of bringing people together and sparking conversations that drive thought leadership and innovation in the media industry.

    “With Debate Club’s focus on fostering insightful discussions on topics that are incredibly valuable in the media and marketing industry, and Mediaweek‘s expertise in the same area but in trade publications, this collaboration promises to deliver valuable content and insights to professionals across the board,” Chanana said of the partnership.

    “Together, we look forward to making a meaningful impact on the industry landscape.”

    In February, Chanana was a debater, argued for the rapid adoption of programmatic in traditional media channels such as out of home and connected TV alongside Caitlin Huskins, commercial director at Azerion JAPAC, and Hillary Xu, senior DV360 Lead at Google.

    “The point we’re trying to make here is [that programmatic] will be the default. That means 90-95% of all buying will go to programmatic by default,” Chanana argued.

    April Debate Club:

    Time: 18 April, doors open at 6pm, Debate starts at 6:30pm
    Location: Flare HR, 309 Kent St, Sydney NSW 2000
    RSVP here

    The post Debate Club announces creative vs data debate plus Mediaweek partnership appeared first on Mediaweek.

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