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    The Brand Agency taps Smith Street’s Jessica Harold as group creative director

    The Brand Agency has appointed Jessica Harold as its group creative director.

    She joins the agency after just over a year as creative director at Smith Street, the bespoke Coles agency powered by DDB, OMD, and Deloitte. Prior to Smith Street, Harold was creative director at Big Red and AJF partnership.

    The Brand Agency’s managing director Jim De Giorgio anticipated the energy and perspective Harold will bring to the WPP-owned, full-service agency.

    “Jess has an outstanding track record of building brands and driving sales results. She’s worked on some of Australia’s highest profile retail brands and is the perfect fit for our agency and our clients,” said De Giorgio.

    Harold said she was exciting to be joining the agency. “They’ve got a culture that aligns to mine. They are all about growing client businesses and delivering results,” she said.

    The Brand Agency recently announced it had successfully retained its Tourism Western Australia account, additionally being awarded Tourism Western Australia’s new creative services contract to continue promoting the Walking On A Dream brand platform to global audiences.

    The contract, effective from 20 March 2024, will remain in place for up to five years.

    Earlier in the week, The Brand Agency’s managing director, Nick Bayes, took to LinkedIn to share the news in a post: “Proud and excited that The Brand Agency has been re-appointed to the Tourism Western Australia business.

    “I truly believe that WA is not only the best place to live, but also to visit in the world. And it is an honour that our agency continues its partnership with Tourism WA in helping to tell the world about (and to get them to visit!) our wonderful state.”

    See also:

    Tourism WA re-appoints WPP’s The Brand Agency
    Fran Clayton leaves DDB Sydney for Ogilvy AUNZ CSO role

    Top Image: Jessica Harolds and Jim De Giorgio

    The post The Brand Agency taps Smith Street’s Jessica Harold as group creative director appeared first on Mediaweek.

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