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    COMvergence: Zenith leads media agencies with $108m in 2023 new biz value

    Zenith has emerged as the top media agency in Australia for 2023, per the latest study, Final 2023 Australia New Business Barometer, released by marcom research company COMvergence.

    The report highlighted the Publicis-owned agency‘s significant new business value of over $108 million, securing the lead among 40 agencies surveyed. This success was attributed to Zenith’s acquisition of 15 new clients, including Adobe, Superloop, and RACQ, along with the retention of Disney Studios.

    Publicis’ Starcom secured second position, credited to retaining all clients who reviewed their media accounts in 2023, including Metcash, Subaru, and Bega.

    See also:
    Superloop the challenger internet provider appoints Zenith Australia to media account
    Starcom and Sloane Media team up with Subaru for a new season of Great Australian Detour

    COMvergence: Zenith leads media agencies with 8m in 2023 new biz value

    COMvergence final 2023 total new business ranking (incl. retention) – media agency networks

    Zenith also claimed the top spot in net new business results (excluding retentions), with $83 million in new client wins.

    See also: Zenith drives away with Autosports Group media account

    COMvergence final 2023 net new business rankings (excl. retentions) – media agency networks

    At a group level, The Final 2023 Total New Business Ranking for media agency networks saw Publicis Media leading the pack, accumulating new client billings totalling over $157 million across 29 new clients.

    GroupM claimed second position, primarily due to retaining key clients such as Mitsubishi and Uber. Mediabrands clinched the third rank with 20 new client wins totalling $81 million.

    COMvergence final 2023 global new business ranking - media agency groups

    COMvergence final 2023 global new business ranking – media agency groups

    Throughout 2023, COMvergence assessed 202 media account moves throughout and retentions involving 178 advertisers, totalling $895 million, marking a 10% increase compared to 2022.

    The 20 largest reviews in Australia for the same period resulted in a combined billing of $450 million, including Adobe with $36 million, TPG Telecom with $34 million, and Uber with $33 million.

    COMvergence top media pitches and movers concluded in 2023

    COMvergence top media pitches and movers concluded in 2023

    See also:
    OMD takes the top spot in 2023 COMvergence global new business barometer
    COMvergence: Zenith, Wavemaker and Atomic 212 top new business rankings for Australian media agencies in H1 2023

    The post COMvergence: Zenith leads media agencies with $108m in 2023 new biz value appeared first on Mediaweek.

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