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    CHEP and Hospitals United for Sick Kids partner for ‘Blip’ short film

    CHEP has unveiled the animated short, Blip: Lightyears from Home, in partnership with for Hospitals United for Sick Kids, a national alliance dedicated to raising funds to help sick kids get home, and back to the things they miss.

    The film, produced by Assembly, Finch, and Sonar, follows its adorable space protagonist, Blip, on a mission to return home. The film’s metaphor reflects the alienating experience of sick children in hospitals, who, much like Blip, often feel lightyears away from home.

    Launched in 2019, Hospitals United for Sick Kids has raised over $7 million with the support of key partners including Coles, Lowes, and Swisse, which have helped in fundraising for investments into research, technology, treatments and services across Australia.

    The campaign – rolling out via TV, OOH and socials – follows the organisation’s recent rebrand from Curing Homesickness to Hospitals United for Sick Kids.

    CHEP and Hospitals United for Sick Kids partner for ‘Blip’ short film

    Beyond the short, the character of Blip will now be a mainstay symbol that Lightyears from Home partner brands can use to show their support.

    Paul Meates, executive creative director at CHEP, said the idea for Blip came with successful and rapid growth of partner products, which quickly called for something to tie them together.

    “Something emblematic of what it’s like to be a kid in hospital,” described Meates. “Something that could appear on any product to make it instantly recognisable as a product that helps sick kids get home from hospital. Blip was our solution – a cute, vulnerable space character far from home.”

    Mum’s Sause is one such product – stocked in Coles, and developed in response to kids in hospital missing their mums’ home-cooked sauce. Launched in 2019, 50c from every jar of the ‘sause’ sold goes to the charity.

    “With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping by choosing products that help get sick kids back to the things they miss,” explained Hospitals United for Sick Kids’s newly appointed CEO, Nicky Bowie.

    See also: The Monkeys snatches gold at Clios, Australia tallies 14 wins

    Credits:

    Client: Hospital United for Sick Kids
    CEO: Nicky Bowie
    Marketing and communications lead: Shilpi Khanna
    Corporate partnerships manager: Tammy Grillo
    National coordinator: Kim Roberts
    Social media manager: Danielle Johnson 

    Agency: CHEP Network Sydney

    Production company: Assembly
    Director: Matt von Trott
    Executive producer: Jane Oak
    Laad art director and lead animator: Joshua Fourt-Wells
    Animator: Frankie Principe
    Animator: Elliot Stronge

    Production company: Finch
    CEO: Rob Galluzzo
    Managing director / executive producer: Corey Esse
    Executive producer: Loren Bradley

    Music / sound: Sonar Music
    Original music composition: Matteo Zingales
    Additional music and production: Josh Pearson
    Vocalist: Josie Mann
    Senior sound designer: Andy Stewart
    Head Of sound: Timothy Bridge
    Producer: Haylee Poppi
    Executive producer: Sophie Haydon

    The post CHEP and Hospitals United for Sick Kids partner for ‘Blip’ short film appeared first on Mediaweek.

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