At the end of the day, what matters most is simply having some sort of Facebook engagement strategy. Period.

If you look at the top brands on Facebook, you’ll notice that they’re consistently posting and interacting with followers. On the flip side, dead pages are the ones that simply parrot their own content and make no effort to, well, engage.

The good news? You can start implementing these tips into your Facebook strategy ASAP without lifting a finger. To get started, consider trying out a free trial of Sprout Social for help.