Thursday, February 22, 2024

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    WTF are Related Website Sets in Google’s Privacy Sandbox?

    As evidenced in the IAB Tech Lab detailing its members’ grievances, the APIs and accompanying proposals listed in Google’s Privacy Sandbox represent the most deep-rooted disruption in ad tech in recent years. 

    In a recent study, the global standards body’s Privacy Sandbox taskforce analyzed several of its proposals. It claimed only a handful were fit for purposes, with even fewer members reporting comfort with the provided documentation

    Hence, it’s clear that better education on Privacy Sandbox’s proposed APIs is needed, and it’s worth asking the question: WTF are Related Website Sets? See the explainer video below by Digiday senior media editor Tim Peterson.

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