Tuesday, February 27, 2024

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    Why Disney’s $1.5 billion stake in Epic Games has implications far beyond gaming

    Disney’s $1.5 billion stake in Epic Games is not just a play to make video games. It’s Disney’s first step towards a potentially transformative future media business: the metaversal theme park.

    On February 7, Disney announced its plans to acquire a $1.5 billion equity stake in Epic Games, the developer of Unreal Engine and popular first-person shooter title “Fortnite.” The deal is a clear signal that the entertainment giant hopes to populate the metaverse to come with its homegrown characters and IP. 

    “This very firmly solidifies gaming as not just a large part of the entire entertainment ecosystem, but actually it’s future — because that’s the bet that Disney’s taking,” said Irina Shames, chief commercial officer of the gaming talent management and consulting firms Loaded and Open World.

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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