Monday, March 4, 2024

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    Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future

    With four of the Big Six holding companies having released their 2023 financial results (still waiting on Dentsu and Havas), it’s safe to say that Publicis and Omnicom fared better last year than IPG or WPP. And though most analysts will gauge that hierarchy of success on organic revenue growth, it has more to do with the directions each holding company chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. 

    Omnicom and IPG formally presented their 2023 earnings over the course of the week, while Publicis and WPP revealed topline results a few weeks ago when they announced AI strategies and investments. (Publicis did hold a call with analysts this past week.)

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