Tuesday, February 27, 2024

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    Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci

    Keeping up with all things cookie depreciation is like attempting to dance the Macarena on a tightrope strung between two hot air balloons. It’s a precarious endeavor, and just when you think you’ve nailed the moves, you’re soaring off into uncharted airspace.

    Consulting experts becomes as crucial as asking a toddler for fashion advice, because in this cookie conundrum, you’re one algorithm hiccup away from a digital face plant.

    Which is precisely why Digiday contacted Rob Webster, global vp of strategy at digital marketing consultancy CvE, and Mattia Fosci, CEO of privacy-focused ad tech platform Anonymised. They’ve helped make sense of Google Ads Data Manager (GADM), which is being made available in Google Ads later this year.

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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