Wednesday, February 28, 2024

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    Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC

    Advertising’s annual extravaganza, the Super Bowl, has launched some of the most highly anticipated ads of the year. This year advertisers are investing an average of US$7 million to air a 30-second commercial, as they vie for their share of attention from audiences across the globe.

    Last year, around 113 million viewers tuned in the United States tuned in to witness the Kansas City Chiefs’ victory over the Philadelphia Eagles in Super Bowl LVII, according to Nielsen. This places the game as the second most-watched Super Bowl ever.

    According to, over 56 million viewers worldwide watched the Kansas City Chiefs secured a 38-35 win against the Philadelphia Eagles. This marked a 7% uptick from the previous year, indicating a growing international enthusiasm for the NFL.

    In Australia, 329,000 metro viewers tuned in to watch the Bowl, which was broadcast on Seven.

    Here’s the list of Super Bowl ads so far set to air during one of advertising’s (and sports’) marquee events:

    Hello Down There by Squarespace (directed by Martin Scorsese)


    Don’t Forget by Uber Eats

    See also: Did Uber Eats just win the Super Bowl?


    Aubrey Plaza Having a Blast by Mountain Dew


    Talkin Like Walken (ft. Usher) by BMW


    EZ Reach: The Most Borrowed Lighter by BIC


    Gummy Clusters ft. Addison Rae by Nerds


    Doctor on the Plane by Drumstick

    See also: Andy Allen fronts Peters Drumstick Clean Up Australia Day campaign via Sick Dog Wolf Man & Wired.Co


    Mr. P by Pringles


    Dareful Handle by Toyota


    Less Likes. More Love. by Snapchat


    Copilot: Your everyday AI companion by Microsoft


    Gift mode by Etsy


    Life is a Ball by Lindt


    Twist on it by Oreo


    Yes! by Reese’s


    Tina Fey books whoever she wants to be by


    All the Ads by DoorDash


    The Wait Is Over by Popeyes


    Old School Delivery by Budweiser


    That T-Mobile Home Internet Feeling by T-Mobile


    It’s Time To See Other Sodas by Starry


    Picklebabies by E*TRADE


    Hold My Oikes by Oikes Yogurt



    The TurboTax Super Bowl File by TurboTax


    Bathroom break by Opendoor


    Chill Train by Coors Light

    See also: The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl

    Top Image: Aubrey Plaza

    The post Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC appeared first on Mediaweek.

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