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    Seven claims prime-time total TV audience share of 42.1% over the 2022-23 summer

    Seven is claiming a prime-time total TV commercial audience share of 42.1% in total people, up one percentage point on the 2022-23 summer.

    As the 10-week OzTAM summer season draws to a close this weekend, the network is claiming the top spot nationally.

    The network’s commercial audience shares were up among 25 to 54s and grocery buyers, and in terms of average audience, the network reported an increase of almost 2% over the summer.

    Since the start of the summer season on 3 December, Seven has reached more than 11.5 million people a week nationally. This was due to the Test cricket, the Big Bash League, 7NEWS, Sunrise and new seasons of Australian Idol, Home and Away, The Chase Australia and Better Homes and Gardens.

    Seven’s coverage of the Australia v Pakistan and Australia v West Indies Tests reached 9.87 million people, including 6.64 million in the capital cities

    The summer Test coverage grew year-on-year, including a 4% lift in metropolitan markets, and had an average audience of 686,000 nationally and 443,000 in the capital cities.

    Seven claims prime-time total TV audience share of 42.1% over the 2022-23 summer

    BBL|13 reached 9.4 million people nationally on Seven, including 6.3 million in the capital cities, despite several rain-affected matches.

    The BBL’s national season average was 492,000 viewers. Seven’s BBL audience was up 3% nationally year-on-year and up 7% in the capital cities, including a 33% jump in Brisbane and a 10% lift in Adelaide.

    7NEWS remained Australia’s most-watched evening news across the summer months, while Sunrise and The Morning Show continued their dominance of breakfast and morning TV, respectively.

    Australian Idol has increased its audience year-on-year since it returned on 29 January, The Chase Australia continued its streak as Australia’s #1 game show and Home and Away is the country’s most-watched local drama series, according to the network.

    Angus Ross, Seven’s chief content officer, entertainment programming, said: “Seven is number one for summer, delivering a record audience share and growing audience.

    “This record start has put us in a great position to launch our entertainment schedule and deliver further growth across the year. A big shout out to our 7NEWS and 7SPORT teams, who were relentless across summer to deliver this result.”

    The post Seven claims prime-time total TV audience share of 42.1% over the 2022-23 summer appeared first on Mediaweek.

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