Wednesday, February 28, 2024

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    Treasury Wine Estates’ in-house agency, Splash, marks one-year milestone

    Splash, the in-house agency for Treasury Wine Estates, has hit its one-year anniversary with some notable achievements.

    The milestone coincides with 2023 In-House Agency Landscape Report, produced by the In-House Agency Council (IHAC) and Kantar Australia, which revealed that 78% of marketers in Australia were working with an in-house agency, compared to 63% only two years prior.

    Australia now surpasses mainland Europe in terms of percentages of businesses with an in-house agency offering, sitting only behind the United States.

    Led by director Elsa Beaumont, Splash also aims to challenge the idea that internal agencies can’t mix with the best.

    See also: In-house agency boom: 78% of marketers work with internal talent

    Said Beaumont, “We have had a huge first year. I came in with a desire to build an agency that could produce work that sat alongside great external agencies.

    “The thing we didn’t quite expect is the impact of being in-house. The depth of business, commercial, brand and category knowledge we now have has been a game changer to the quality of the work we produce.”

    Splash leadership team includes creative directors, Phil van Bruchem and Tom Opie, head of media, Ben Oliver and head of operations, Faye Collay.

    Splash’s collaborations with partners like Glue Society and Content Hustlers have garnered recognition, including the creation of One by Penfolds with Human Made designer, NIGO, and the Squealing Pig’s Summer of Love campaign.

    Treasury Wine Estates’ in-house agency, Splash, marks one-year milestone

    Squealing Pig ‘Summer of Love’ campaign by Splash TWE

    Van Bruchem said, “It’s been great to hit the ground running and receive early recognition for some of our work. It’s really helped grow our faith in what we’re building here at Splash, Treasury Wine Estates.”

    Opie added,The work is really benefiting from great relationships and trust between Splash and the wider TWE team. We’re looking forward to the growing opportunities ahead.”

    See also: Is Gen Z driving the rise of in-house agencies?

    The post Treasury Wine Estates’ in-house agency, Splash, marks one-year milestone appeared first on Mediaweek.

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