Tuesday, March 5, 2024

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    The Hallway earns B Corp certification, commits to “people and planet as well as profit”

    Advertising agency The Hallway has officially attained B Corp certification, which serves as a global standard for businesses that uphold high levels of social and environmental responsibility, accountability, and transparency. The certification confirms that a company meets B Lab’s criteria for social and environmental impact, adopts stakeholder governance, and maintains transparency by publicly disclosing its performance.

    The announcement comes amid increasing government scrutiny and impending industry regulations targeting greenwashing practices.

    The Australian Competition and Consumer Commission (ACCC), announced a crackdown on greenwashing last year, followed closely by The Australian Association of National Advertisers (AANA) releasing an exposure draft of the Environmental Claims Code for public comment, geared at advancing the industry towards a sustainable future. 

    See also: 
    Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing
    TBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown

    The 18-month process leading to certification was spearheaded by partner and chief creative officer Simon Lee. Lee said, “The Hallway exists to be creative catalysts for a flourishing world, and in B Corp, we’ve found a model that not only enables us to measure whether we’re meeting this ambition but actually holds us accountable for doing so.

    “In effect, we’re now officially operating a business with a triple bottom line of people and planet as well as profit, and we’re beholden to delivering results on all counts.”

    Jules Hall, chief executive officer of The Hallway, added, “We’re committed to helping create a sustainable future for our business in which commercial success sits side by side with positive societal and environmental impact.

    “This starts with how we approach our corporate governance, and B Corp provides us with a tangible, enduring framework to optimise our business against.

    “Equally importantly, it gives our clients visibility and transparency, helping them as they optimise the performance of their supply chains and partners.’

    See also: The Hallway announces appointment of Kent Boswell as creative tech and innovation director

    Top Image: Simon Lee & Jules Hall (L to R)

    The post The Hallway earns B Corp certification, commits to “people and planet as well as profit” appeared first on Mediaweek.

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