Monday, March 4, 2024

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    Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

    Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

    In this week’s Digiday+ Research Briefing, we examine whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year, as seen in recent data from Digiday+ Research.

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