Wednesday, February 28, 2024
More

    Latest Posts

    Media Briefing: Buyers say the MFA panic is over – but not forgotten

    The MFA panic is over?

    The mania around made-for-advertising sites (MFAs) has calmed down, according to five agency executives – though MFAs are anything but forgotten.

    “In terms of priorities for 2024, MFAs are currently about a 4 out of 10,” said Deva Bronson, evp and global head of brand assurance at Dentsu, via email. “We see this as important, but we are confident that our current approach is successful. Given this, combined with the community efforts over the past 6-12 months, we see this as waning compared to others priorities in the space.”

    This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.