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    Coles and News Corp partner on national campaign to make dinner time cheaper

    Coles and News Corp Australia have expanded on their 10-year long partnership with the launch of taste.com.au’s The Savvy Dinner Plan campaign. As the country faces a cost of living crisis, the campaign works to help consumers save money and time when it comes to making dinner.

    The Savvy Dinner Plan sees the most searched-for family dinner recipes on taste.com.au redesigned by experts from both the website and Coles, giving users shortcuts and ingredient swaps to make the recipes cheaper.

    The meal plans can save consumers up to 25 per cent on dinner when they cook all four weeks of Savvy Recipes.

    Taste.com.au editor-in-chief Brodee Myers-Cooke said: “February is the month with the highest dinner searches on taste.com.au as cooks get back to the timeless ritual of preparing dinner and managing the household budget. To make a difference and genuinely help Australians looking for solutions, we knew this campaign had to be big.

    “What makes The Savvy Dinner Plan stand out is the sheer magnitude of the challenge we gave taste.com.au’s food editors. They’ve really shown their genius with this one, with recipes that are savvy in every way – cost, time, effort, and tips and tricks that are set to excite even the most seasoned budget-busting cooks with new and innovative ingredient swaps that really bring down the cost per serve.”

    Coles general manager brand digital and media Kate Bailey said “We pride ourselves on being a destination for delicious food and drinks. Coles is really proud of the taste.com.au partnership because it’s providing great value food inspiration online at a time that our customers are looking for ways to save more than ever before. The Savvy Dinner Plan is responding to our customers needs’ to feed their families and loved ones with popular meals on a budget.”

    The Savvy Dinner Plan meal plans and recipes, along with supporting articles, videos, galleries, and blogs, will live in a dedicated hub at taste.com.au/savvydinnerplan

    The post Coles and News Corp partner on national campaign to make dinner time cheaper appeared first on Mediaweek.

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