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    Claxon appoints Brian Collins as head of growth

    Claxon has appointed Brian Collins into the newly created role of head of growth, reporting directly to chief growth officer Jade Axford.

    Collins, who also joins the agency’s senior leadership team, will be responsible for new client partnerships – globally – across the independent agency’s entire integrated service offering as Claxon moves onto the global stage via an ambitious acquisition and expansion strategy.

    Axford said Collins to the growth team and noted that his track record and extensive experience in media were factors that made him an ideal leader to spearhead Claxon’s expansion efforts, both locally and globally.

    “Brian’s deep passion for his craft aligns seamlessly with our culture, which places high value on curiosity, creativity, and collaborative spirit. As we move forward, Brian’s leadership will play a pivotal role in helping our clients navigate and excel in this transformative era, driven by digital and AI technologies.”

    Collins boasts an international career, including senior leadership roles both agency and client-side, and he was most recently head of digital at True and head of UK Media for Ogilvy UK, global head of digital performance for Strong Roots and head of digital for ContentCal (now part of Adobe).

    She brings more than 15 years of experience to Claxon solving digital problems to drive client growth working across some of the world’s most iconic brands including Mattel, Nokia, Colgate, Rolls Royce, Bacardi, Vodafone and The European Parliament.

    Collins he was looking forward to taking on the new challenge that will allow him to leverage key capabilities the independent agency has invested in, particularly integrating AI into clients’ marketing strategies.

    “My heart will always be in paid social & ecommerce but as the landscape has changed – an omnichannel approach is required. In recent years my focus has moved towards growth and I’m super excited to finally get to join the agency that was my first pick when moving to Australia, at a pivotal time in their evolutionary journey.”

    Daniel Willis said: “After a two years courtship and Brian packing up his life and moving from the UK to Australia, it’s great to finally have him onboard. His appointment follows our people ethos of ‘Better people are better’ and he brings a wealth of experience, and charisma, and good old Irish humour into a key role as we continue to scale up.”

    The post Claxon appoints Brian Collins as head of growth appeared first on Mediaweek.

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