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    Never heard of Adfidence? You might soon if you have brand safety concerns

    If there’s one major frustration some in the marketing and media world love to talk about — but really don’t do much about — it’s solving the problems of brand safety and fraud avoidance.

    From the pages of the ANA’s recent report on programmatic fraud and waste to the Palais mainstage in Cannes, marketers and agency execs bemoan the waste and lack of surety in what they’re investing their marketing dollars across the digital landscape. 

    Ad-tech/mar-tech startup Adfidence says it’s out to give marketers’ in-house teams and their agencies the tools to address these issues before they become problems. The cloud-based dashboard offers measurement and optimization tools for all digital campaigns both at their initial setup and on an ongoing daily basis. 

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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