Tuesday, February 27, 2024

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    Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

    This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.

    • Streaming’s other ID spine
    • AI-generated product placements, Nielsen v. VideoAmp, TikTok v. Universal Music Group and more

    Streaming’s other ID spine

    A Rosetta Stone for streaming ad assets may be among the most important — and definitely among the most unheralded — developments in the streaming ad market this year. Sound like an overstatement? Well, read on.

    This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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