Wednesday, February 28, 2024

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    PHD Australia wins McCain

    PHD Australia has won McCain and been appointed as the media agency of record for the frozen food company, following a competitive pitch late last year.

    The agency, which will be run out of PHD Melbourne’s office, began work on the account in Q4 last year. PHD Melbourne’s remit to include media strategy, media planning and buying across all channels

    McCain is one of Australia’s most recognisable food brands and competes in frozen potato, frozen pizza, frozen vegetables and frozen meal categories.

    Simon Lawson, PHD Melbourne managing director, celebrated the new business win and said: “It feels like a great match and we’re looking forward to helping to grow McCain brands for many years to come.”

    The win for PHD comes after the agency announced its partnership with Beatgrid, the single-source cross-media audience measurement solution, last year.

    The partnership comes in response to the growing need for single-source cross-platform measurement.

    Beatgrid addresses one of the most pressing concerns for global brands and marketers, the accurate measurement for attribution of advertising investments. The partnership will empower PHD in its efforts to address the global push from brands and leading national advertiser associations to expedite the implementation of a new wave of cross-media measurement solutions.

    The adtech and ad effectiveness startup provides PHD and its clients with accurate, cross-media measurement tools and technology, that provide single-source online and offline measurement using first-party opt-in panel data, positioning the media group ever further ahead of the competition in an increasingly competitive marketplace.

    Lillian Zrim, PHD’s head of research, said of the partnership: “This gives us and our clients the most complete view of campaign measurement in order to understand the nuances of specific media channels and how they contribute to campaign success.”

    See also: PHD Australia announces partnership with Beatgrid to bolster cross-media measurement capabilities

    The post PHD Australia wins McCain appeared first on Mediaweek.

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