Wednesday, February 28, 2024

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    Hot Shot departs Fox Sports: Stefanie Rezzara launches her own PR agency

    Stefanie Rezzara is the latest communications specialist employed by the Foxtel Group to make a major career move.

    After more than a decade in the PR world, sports specialist Rezzara is launching Hot Shot PR.

    Speaking to Mediaweek as she revealed the move, Rezzara said:

    “Hot Shot PR is all about action and bringing people together in an authentic manner to achieve the very best results.

    I’ve been fortunate to make many close contacts during my time at Nike and Fox Sports and I can’t wait to continue to foster these relationships to work on new projects.

    Melbourne-based Rezzara worked at Fox Sports as a senior publicist for almost seven years. Before that in PR at Nike Pacific for four years and before that in agencies including Haystac, Spark Comms and Edelman.

    The previous go-to contact for Foxtel Group’s most-watched winter sports channel, Fox Footy, has spent over 15 years in the PR industry.

    Stefanie Rezzara didn’t just work on Fox Footy though, she was part of the team that looked after key sports.

    A list of the major events during her time with Fox Sports includes:
    • Announcing Shane Warne joining the Fox Cricket team
    • Launching Fox Netball
    • Annual Fox Footy launch of AFL season
    • Arrival of key signings at Fox Footy including Eddie Betts, Nathan Buckley, Garry Lyon, Bob Murphy, Nick Riewoldt and Tony Armstrong
    • Celebrating career retirement of doyen of AFL media Mike Sheahan
    • 1000 episodes of AFL 360 with Gerard Whateley and Mark Robison
    • AFL’s first female caller, Kelli Underwood, returning to the commentary box for Fox Footy
    • Launch of AFLW
    • Tim Tszyu profile trajectory for Main Event
    • Kayo Sports collaboration for An Evening With Shaquille O’Neal
    • Cross-promoting Fox Cricket during Fox Footy AFL Finals coverage with Adam Gilchrist

    To get in touch with Stefanie Rezzara you can find her at

    Just last week, Mediaweek reported on the decision made by Jacqui Abbott to step away from the business. Abbott, Foxtel Group’s executive director – group communications, is staying with the business until the end of March 2024.

    See also: Musical chairs in PR world – Foxtel team changes with new exec director communications

    Top photo: Stefanie Razzara (centre) surrounded by key Fox Footy talent [L-R]: Sarah Jones, Nick Riewoldt, Jason Dunstall, Kath Loughnan, Nathan Buckley, Garry Lyon, Jonathan Brown and Chloe Molloy

    The post Hot Shot departs Fox Sports: Stefanie Rezzara launches her own PR agency appeared first on Mediaweek.

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